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Monday, November 7 • 10:00am - 11:15am
Scaling Your Company: Digital, Search and Social Marketing That Actually Works FILLING

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Do you ever wonder why some startups achieve critical mass while so many others, even with great products, fail to get off the launch pad.  The world’s most successful startups have one thing in common — they got marketing and demand generation (beyond growth hacking) right! 

Former McKinsey & Co consultant, angel investor, best-selling author, and Apogee Results CEO Bill Leake leads this highly interactive workshop guiding attendees through identifying and profiling the marketing methods most likely to work for them, puts a spotlight on the fundamentals, and gives away some advanced secrets and tips that have helped created 100’s of Inc 500/5000 winners and high-growth angel- and VC-backed companies.  

Takeaways: 

• Understanding the main categories, types and methods of modern digital marketing (SEO, PPC, Display, Social,et. al.)
• Matching the right type of marketing with the right phase of your company lifecycle• Approaches to testing and budgeting that will save you a bundle• How to spot — and avoid — the digital marketing malpractice that is distressingly common industrywide
• Specific, actionable tips and tricks that are working for successfully growing startups today

Speakers
avatar for Bill Leake

Bill Leake

CEO, Apogee Results
Bill Leake is a former McKinsey & Co consultant and Dell executive, and current CEO of Apogee Results. Bill has been involved in driving provable revenues through Internet marketing techniques since the mid 1990s when, as part of the management team at Power Computing, he built the... Read More →


Attendees (56)