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Marketing [clear filter]
Monday, November 7
 

10:00am

Scaling Your Company: Digital, Search and Social Marketing That Actually Works
Limited Capacity filling up

Do you ever wonder why some startups achieve critical mass while so many others, even with great products, fail to get off the launch pad.  The world’s most successful startups have one thing in common — they got marketing and demand generation (beyond growth hacking) right! 

Former McKinsey & Co consultant, angel investor, best-selling author, and Apogee Results CEO Bill Leake leads this highly interactive workshop guiding attendees through identifying and profiling the marketing methods most likely to work for them, puts a spotlight on the fundamentals, and gives away some advanced secrets and tips that have helped created 100’s of Inc 500/5000 winners and high-growth angel- and VC-backed companies.  

Takeaways: 

• Understanding the main categories, types and methods of modern digital marketing (SEO, PPC, Display, Social,et. al.)
• Matching the right type of marketing with the right phase of your company lifecycle• Approaches to testing and budgeting that will save you a bundle• How to spot — and avoid — the digital marketing malpractice that is distressingly common industrywide
• Specific, actionable tips and tricks that are working for successfully growing startups today

Speakers
avatar for Bill Leake

Bill Leake

CEO, Apogee Results
Bill Leake is a former McKinsey & Co consultant and Dell executive, and current CEO of Apogee Results. Bill has been involved in driving provable revenues through Internet marketing techniques since the mid 1990s when, as part of the management team at Power Computing, he built the... Read More →


1:30pm

What Startup Founders Need to Know about SEO
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

What you’re in for is a practical exploration of why SEO is critical to startups and founders and how your success or failure as a new venture (every new venture) is very dependant on Search. 

Not the usual how to SEO but how search engines can make the difference between your getting funded or not.  Our goal: helping everyone realize that SEO isn’t something you can do, and perhaps should, to acquire customers, but that it’s something that your startup must live, breath, and how.

Worth your time? Paul spoke with over 200 founders the last time this talk was held.  Search matters - here's what matters to founders.

Speakers
avatar for Paul O'Brien

Paul O'Brien

Founder, MediaTech Ventures
Marketer, author, entrepreneur, father, blogger, and general socializer. Founder of MediaTech Ventures and growth hacker of startups.


 
Wednesday, November 9
 

1:30pm

Selling & Marketing to the Oil and Gas Industry for Start-ups & Entrepreneurs
Limited Capacity seats available

Come learn from Mark LaCour and Jake Corley what it takes to successfully market and sell your product or service to the global Oil and Gas industry. This industry is different than other verticals, and introducing something new is almost impossible. Unless you know the secrets. This will be a hands-on and executable session to speed up you entry into the market, keeping you from making the common mistakes, and build your confidence. 

Speakers
ML

Mark LaCour

Director of modalpoint


 
Thursday, November 10
 

9:30am

Coding Magic => More Newsletter Subscribers!
Limited Capacity seats available

Coding + Marketing == SUCCESS. Join *Pime* for a *FREE* class on coding methods to get *more* newsletter subscribers who seriously belive in *your* business!

What We'll Cover
  • Introduction to MailChimp for Managing Email Lists & Newsletters
  • Setting up a MailChimp Account
  • Adding a MailChimp Newsletter Signup Form to Your Landing Page
  • Using the MailChimp API to Connect Your Landing Page to MailChimp
  • Tracking How Subscribers Heard About Your Business with Code

What to bring
  • A Laptop with Google Chrome Installed
  • A Notebook & Pen/Pencil
  • A Thirst For Knowledge :)

Speakers
avatar for Jabari Holloway

Jabari Holloway

Founder, Pime
Jabari graduated from MIT with a double-major in Music & Chemical Engineering. He spent 4 years working for Chevron as a self-taught Software Engineer who built numerous websites and resigned to pursue Film-Music Composition & Entrepreneurship. For more information on Jabari, please... Read More →
avatar for Dan Liu

Dan Liu

Founder, Pickled
Dan & his partner Patil train restaurant staff to use web technology for profit gain. Go to pickled.space for case studies.


10:00am

Facebook Ads 101
Limited Capacity seats available

Speakers
avatar for Randall Chesnutt

Randall Chesnutt

President, Spoken About
People should only seek advice from someone who has done what they're wanting to do. Everyone's need is different when seeking advice. Some may need advice from a person who has started a business with no money, in debt and built it to a multi-million dollar business. Others... Read More →


3:00pm

How to Talk to the Press: From the Reporters Themselves
Limited Capacity seats available

Join Xconomy's Texas Editor and Houston Business Journal's Technology & Beer reporter for a casual conversation about what it takes to get their attention, what they're looking for, and best practices around working with media. 

Speakers
avatar for Joe Martin

Joe Martin

Money, Tech and Law reporter, Houston Business Journal
I am the Money, Technology and Law reporter reporter at the @HouBizJournal. GChat: martinjoe91@gmail.com
avatar for Angela Shah

Angela Shah

Writer/Editor, Angela Shah Media
As the founding Texas editor for Xconomy, I write about innovators, entrepreneurs and investors in energy, life sciences, medical and technology startups that reflect the booming edge of the state's economy, one of the US's biggest. Even with such a large portfolio, I provide detailed... Read More →


 
Friday, November 11
 

10:00am

Growth Hacking: Navigating the Digital Marketing Landscape
Limited Capacity seats available

SEO, PPC, Ads, social media -- let's sit down with digital marketing expert, Radyar Shirvanloo, to learn best practices and tricks of the trade. Join us for this roundtable to discuss strategies and techniques to grabbing your target market's attention in the digital world. 

Speakers
avatar for Radyar

Radyar

Co-Founder, Entrepreneur, Investor, Webranx Marketing & Strategies
Radyar is an innovative entrepreneur with a passion for technology and marketing. He is a visionary leader who oversees the strategic growth, progression, product roadmap, and investments of the companies he is managing. His proficiency in the marketing and advertising industry coupled... Read More →


1:30pm

Starting Up in the Beverage Industry
Limited Capacity seats available

Ever wondered how that cold brew (beer or coffee) made its way into your thirsty hands?

Let's talk beans & hops. From sourcing to production to marketing and more, we're going to serve up a big tall glass of what it means to start up in the beverage industry.

Speakers
avatar for Kaitlin O'Brien

Kaitlin O'Brien

Co-founder, Ecommerce/Design, XELA Coffee Roasters
Specialty coffee roasting, design, and lifestyle products all in one: XELA Coffee Roasters. Always representing & supporting Houston for life.


1:30pm

Product Design: From Idea through Manufacturing
Limited Capacity filling up

What is the context? Who is the user? How do you go from a sketch to a manufactured product? How do I get my product designed, made, and sold?

We're sitting down with the recipient of #1 Best Product Design at the 2016 Outdoor Retailer Show to discuss what it takes to go from idea to shelf. 

Topics Include:
~The Design Process: General overlay of the process
~Design for Manufacture: Bridging the gap between an idea and a product
~Prototyping: What you actually need and how to get it
~Intellectual Property: How protecting your idea presents a fork in the road
~Sourcing: Making the right decisions domestically and abroad
~Sell-In: Understanding the difference between customer and consumer
~Sell-Through: Maintaining relevancy in the marketplace
~Marketing: Transforming your users into consumers 

Speakers
avatar for Terence Gelo

Terence Gelo

Owner, Design Lead, Square Studios
I am the owner and design lead for Square Studios, Houston's only consultancy specifically geared towards product design and development. Graduating from the University of Houston's Gerald D. Hines College of Architecture in 2013 with a degree in Industrial Design, I have experience... Read More →